Bentley Blyncsy, ZeroEntropy $4.2M, IPInfo Proxy Detection API
The API Changelog issue 2025.28
This is issue 2025.28 of the API Changelog, a mix of API news, commentary, and opinion. In this issue, you'll get to know the most relevant API-related information from the week of July 7, 2025. Subscribe now so you never miss an issue of the API Changelog.
This issue of the API Changelog is sponsored by DreamFactory:
DreamFactory is the easiest way to automatically generate, publish, manage, and secure REST APIs, convert SOAP to REST, and aggregate disparate data sources through a single API platform.
News Highlight
This week, we would like to highlight 4 Google announcements:
Google's API team announced the exploration of a Model Context Protocol to integrate third-party AI tools with Google Ads. The survey seeks to understand developer needs and gauge interest before advancing the initiative.
Google launched the AMED API, enhancing India's agricultural productivity and resilience through AI and satellite data. Google DeepMind collaborates with Indian researchers to make AI models culturally inclusive under the Amplify Initiative. See additional coverage on DH and SME Street.
Google has introduced the Google for Startups Gemini AI Kit, aimed at helping small businesses utilize AI for growth and efficiency. It offers features for insights, content creation, and communication to enhance operations and customer service. However, despite its affordability and scalability, small businesses may face challenges integrating the Gemini AI Kit due to the learning curve and data security concerns. The kit's success will vary based on individual business needs, and Google's mentoring support can aid in implementation.
The Google's Ads Developer Relations team launched a Discord server for real-time interaction with developers using their advertising and analytics APIs. Announced via the Google Ads Developer Blog, the "Google Advertising and Measurement Community" is aimed at improving the developer experience and feedback process.
Events
If you're serious about API security, especially in the age of AI-driven threats and escalating attacks, there’s an unconference that offers an unbeatable mix: laser-focused peer dialogues, expert-led frameworks, and practical governance tools—all in an engaging, choose-your-own-path format.
The API Security Unconference is your exclusive gateway into the heart of the Nordic APIs Summit—immerse yourself in high-impact, peer-driven sessions on October 13 in Stockholm, then stay on for the full Summit to deepen your knowledge and connections. Register now and unlock a 15% discount with code ps25-chnglg—because securing tomorrow’s APIs demands being part of the conversation today.
Announcements
Vogent Voicelab introduces an optimized API for fast, reliable use of top open-source text-to-speech models. They handle compute management, offer a standard API with streaming, despite challenges like hallucinations in some models.
Effective Data and Cleo have enhanced their 20-year partnership, focusing on simplified automation and integration for complex digital supply chains. Their collaboration brings together Cleo's ecosystem platform and Effective Data's EDI expertise, aiming to improve operation management and partner connectivity.
Bentley Systems launched an open API for Blyncsy, enhancing integration for smart city and transport applications. The API aims to foster innovation by providing access to crowdsourced dash camera imagery and analysis tools. See additional coverage on SmartCitiesWorld, energetica, and engineering.com.
LinkedIn's new Member Post Analytics API, launched on July 8, 2025, enables creators to integrate LinkedIn metrics with external tools. The free API is available to creators using 11 platforms, aiming to streamline creator workflows and facilitate better campaign reporting. See additional coverage on CRM.
Meta has updated its Marketing API, offering tools for creator monetization and a new "Recommended Creator Content" feature. The API enhancements include dynamic partner ad options and expanded Instagram video publishing capabilities.
May Mobility is launching its Ride-Hail Integration API, enhancing connectivity with platforms like Lyft and Uber. The software updates support deployments in Atlanta and Arlington, while improving urban riding experience and scalability.
Funding and M&A
NovoPayment, a BaaS provider targeting LATAM, struggled to fund development despite earlier seed investment. Their platform, encompassing card solutions and payment infrastructure, serves 85% of its clients in markets like Chile and Mexico.
San Francisco-based startup ZeroEntropy has secured $4.2 million in seed funding to enhance AI's retrieval of information from intricate knowledge bases. The funding round was spearheaded by Initialize.
Pump.fun concluded its ICO, raising $500 million despite an API issue, with refunds promised to affected investors. The $PUMP token, fueled by meme coin hype, sold 125 billion tokens, totaling over $1 billion raised with trades to start July 18. The platform is adding social features and has acquired Kolscan, aiming to be a crypto social media hub, amid competition and technical concerns post-ICO. See additional coverage on AInvest.
AI
Argos has launched an AI-powered visual commerce tool from StoryStream, enhancing its online product pages with dynamic, customer-focused content. The integration showcases user-generated content across the Sainsbury's group, streamlining Argos' site with rights-approved material without third-party plug-ins.
Cirrascale Cloud Services announced the integration of Ai2's state-of-the-art OLMo, Molmo, and Tülu AI models, offering scalable access without infrastructure investment. The open-source models allow flexibility, avoid vendor lock-in, and balance performance with cost-efficiency on the new Inference Platform.
GPT Proto has debuted a unified AI API platform aimed at simplifying the integration of various AI models for developers. The service offers cost efficiency, speed, reliability, and comprehensive support to streamline AI technology usage within projects.
Clarifai unveiled AI Runners, a tool linking local AI models to their platform, offering a flexible, secure, and scalable API. The service fulfills increasing computational demands, is cost-effective for developers, and allows integration into any application while managing AI workflows. See additional coverage on Techzine and engineering.com.
Fintech
Endava and Goji have partnered to enhance private fund operations with a focus on digital transformation and efficient integration. Their Accelerated Integration Gateway Framework offers a scalable toolkit to improve onboarding and connectivity in financial markets. See additional coverage on Fintech Global.
Starting July 2026, employers must align super contributions with wages or face criminal charges under new legislation. Monoova, SuperAPI, and Payroo have partnered to create a streamlined payroll solution, alleviating compliance and error risks.
Ozone API Standards Library and Innovation Atlas aim to guide financial innovation by mapping Open Finance initiatives and standards globally. The azile synthetic data engine and Ozone's enhanced API platform facilitate safe testing and strategic API use for banks and fintechs, ensuring compliance and revenue growth.
Deutsche Bank has introduced Swift's Instant Cash Reporting to offer real-time financial data through a standardized API connection. Swift connects corporates to Deutsche Bank's up-to-the-minute account information, streamlining corporate treasuries' access to cash insights. See additional coverage on Finextra, NTN, IBS intelligence, and The Paypers.
Security
IPinfo has introduced its Residential Proxy Detection API to identify anonymized IP traffic for security teams. The service helps counter fraud by exposing proxies that blend with legitimate traffic and is accessible via API, database, and Snowflake.
South African technology startup AURA is revolutionizing access to security and medical assistance, scaling its services internationally with over a million users. The company provides an API for emergency dispatch, integrating with services like Uber, and plans further expansion in India and Latin America by 2026.
Invicti launched its new Application Security Platform with AI-driven scanning, improved DAST, and wide-ranging application risk insight. The platform boasts advancements in DAST speed, higher vulnerability detection, near-perfect accuracy, and enhanced security for AI-generated code and APIs.
BitMart unveils its Fast API with OAuth2.0, enhancing secure, high-performance connectivity for global traders and launching their new Broker Program. The Broker Program now offers competitive revenue sharing and tiered partnership levels to support partner growth.